Welcome
This website presents a curated collection of photographic works by Armando Zubieta.
Artist Statement:
Through conceptual storytelling, I transform insight into imagery—creating visuals that forge meaningful connections between people and photographs. Grounded in design and visual arts, my practice spans award-winning campaigns and strategic brand building, defined by thoughtful narratives and meticulous craft. My work blends strong visual identity with purposeful thinking, where every image is shaped by clarity, structure, and emotion.
A refined home for Armando Zubieta’s photography and visual work. Built around emotion, geometry, and storytelling, the platform reflects a vision that is both structured and expressive.
Explore the collections. Enter the work.
Armando is a New York–based visual artist working at the intersection of advertising, photography, and fine art. A multidisciplinary creative, he brings together conceptual thinking and refined visual execution.
An American citizen born in Mexico City, his experience living between countries and cultures has deeply shaped his perspective. Moving through major architectural cities, high-energy environments, and dynamic urban landscapes has led him to develop a distinctive visual language—conceptual in structure and emotionally powerful in impact.
His work is defined by compelling portraits of people and personalities, centered compositions, bold visual statements, and vibrant, expressive forms. Geometry—rooted in his passion for architecture and influenced by his father, a talented architect—serves as an underlying structural framework. Sometimes explicit and sometimes subtly embedded, this structural sensibility anchors his imagery. Through attention to detail, contrast, and emotional depth, Armando creates collections that convey shared stories and lived experiences between the artwork and its viewers.
Grounded in design and visual arts, his practice spans portraiture, fashion, architecture, and lifestyle photography. Through conceptual and emotionally driven compositions, his images capture moments of transition—scenes between what was and what comes next—engaging audiences through powerful visual storytelling.
His work is created both in studio and on location. Each photograph begins with a defined concept while maintaining a sense of spontaneity that enriches the narrative.
Armando organizes his work into two primary categories: Projects and Collections. Projects are developed in response to specific client objectives, with clear strategic intent and defined outcomes. Collections, on the other hand, are personal bodies of work that explore themes of identity, human relationships, and emotional narrative. Presented on his website as distinct artistic explorations, these collections are conceived to evoke subjectivity and invite viewers to internalize the work, creating a deeply personal connection with each piece.
Parallel to his artistic practice, Armando has worked for more than 25 years as a Design Director and Creative Director at leading global agencies, developing campaigns for major international brands. He holds a Bachelor of Fine Arts (BFA) in Graphic Design and a Master of Arts (MA) in Visual Arts, with concentrations in painting, sculpture, and photography—an uncommon combination.
While pursuing his master’s degree, Armando also taught at Universidad Anáhuac, where he led courses in drawing and portfolio development. This academic experience further strengthened the uncommon combination that defines his work—uniting conceptual rigor, strong visual narrative, and highly refined technical execution.
Armando is based in Brooklyn, New York. In quieter moments, drawing and painting remain his most personal sources of inspiration — spaces where creating and resting exist at the same time, a kind of quiet therapy after traveling. Outside the studio, he enjoys time with family and the simple ritual of a good coffee while listening to music on vinyl.
